Two partners, one aim: to generate additional income
Today, high quality, customised metal name badges and door signs are produced and marketed virtually exclusively by direct suppliers and sign-makers. This lucrative business with good future prospects has passed by DURABLE and the retail trade up to now. This is a situation that the office supplies manufacturer with long-standing expertise in the field of name badges and door signs now proposes to change, with www.durable-business.com.

It is intended to generate additional income for both partners - DURABLE and the retail trade - with this direct offer. Retailers can link their website or online shop to www.durable-business.com. From sales generated in this way, the retailer receives a payment on the basis of a cooperation agreement with DURABLE. This joint business venture does not entail any expenses whatsoever for the retailer. The complete management of the online offering is the responsibility of DURABLE: from advisory service, graphic layout and order processing to production, shipping, and payment procedures.

The online offer in brief:
Name and door plates are representative signs for companies and private individuals. Accordingly, the consumer's wish to make the right impression by using exclusive products is correspondingly great.
At www.durable-business.com, customers can design their own name plates in aluminium or high-grade plastic and door signs in stainless steel, aluminium or acrylic, and have them produced by DURABLE. Based on an intuitive navigation system, the design process is not only simple to follow, but also offers numerous selection options. The customer can, for instance, choose from a range of fonts, integrate his own logo, and position the text anywhere on the surface of the plate. Should any questions arise, the DURABLE hotline is on hand with advice and support. The printing order is processed promptly and transparently, ensuring that the customer can soon take delivery of his own personal name or door plate.

The choice of products and features offered is completely new and does not overlap with the DURABLE catalogue range. The available range consists of four name plate lines:

• Basic: classically elegant design
• Frame: the front plate is printed with the individual design and has an unobtrusive, coloured frame element
• Select: professional design with black bar
• Select pro: professional design with individualised bar,
• and four door sign lines:
• Toskana /Englisch = Tuscany??: modern design, for indoor and outdoor use
• Hanseatic: noble, traditional design, for indoor and outdoor use
• VIP: clear lines and simple elegance, for indoor use
• Arena: professional look, for indoor use

High level of e-commerce competence
In addition to their product know-how in the office supplies sector, DURABLE also have a high level of competence in the field of e-commerce. They are also well positioned on the Internet through their Commerce Connector, the virtual world at www.durable-live.com and attractive promotions on the world- wide-web. Further activities are 'in the pipeline', ensuring that the e-shopping trend is used to the best advantage in cooperation with the retail trade.