Post-war period: the economic boom
In 1948, the economy began to recover and it was easier to procure raw materials. Since the work was physically undemanding, the company primarily recruited women. The positive economic trend also resulted in a rising demand for accounting systems.
In the early 1950s, DURABLE began to manufacture plastic index dividers – a major breakthrough for the company. Demand was high, so in 1955, the company acquired a 6,000-m2 plot of land on the Westfalen Street industrial estate (current location).
In 1959, DURABLE launched DURACLIP, a clip folder that allowed people to file documents without punching holes. For many decades, DURACLIP was DURABLE’s most popular product, playing a key role in the company’s economic success during this period.
DURABLE expanded its Westfalen Street site and also acquired a new, 16,000-m2 plot of land in Kamen-Methler (near Dortmund) so that they could close their original premises, which had become too small. The expansion was a clear and visible sign to the world that the family-owned company was thriving.